Ellerston has a long and successful history of private investment.

The Ellerston Ventures Team has been actively involved in private company investments since 1999, managing early stage investments in Seek, Carsales and others through PBL and its affiliates.

In 2011, we launched the Ellerston Special Opportunities Platform to give our investors the opportunity to co-invest with us in unlisted Australian businesses on a deal-by-deal basis.

In 2016, we launched Ellerston Ventures Partnership LP, our first fund dedicated to private company investments. Ellerston Ventures is an Early Stage Venture Capital Limited Partnership (ESVCLP), a structure with significant tax incentives.

Some of our current and past unlisted investments include:

Company Description Year Invested Status
Online marketplace for home care services 2016 Active
Online marketplace for video content creation 2016 Active


P2P insurance distribution (parent company)


2016  Active


P2P insurance distribution (exclusive licence of IP for Australia) 2016 Active
Body, hair and skin care products business 2015 IPO
Australian producer and distributor of organic baby food products 2014 IPO
Online marketplace for home improvement services 2014 Active
Intelligent shipping and fulfilment platform 2012 Partial sell-down
Cloud-based literacy platform for K-9 2011 Active
Australian online retailer 2011 RTO
Australian poppy processing company 2008 IPO
 PC PC performance & utilities software 2005 Trade Sale

Note: Investments made through various Ellerston vehicles including the Ellerston Special Opportunities Platform (ESOP) and Ellerston Ventures Partnership LP (Ellerston Ventures).



Ellerston Ventures is our first fund dedicated to private investments.

We focus on investing in technology companies in the early expansion stage of development, as well as qualifying pre-IPO companies in other sectors (for example, healthcare and consumer staples) that meet the ESVCLP investment rules.

By providing patient capital, mentoring management, and implementing value creation strategies, we seek to help our investees reach their full potential while maximising outcomes for investors.

Ellerston Ventures has been structured as an Early Stage Venture Capital Limited Partnership (ESVCLP) to take advantage of the significant tax incentives offered by the Australian Government. Not only are all investment returns from ESVCLPs Australian tax free, but investors will also receive a non-refundable 10% tax offset on capital contributed to Ellerston Ventures for use from the 2017 income year and beyond.

Ellerston Ventures Difference

  • Proven expertise – The Ellerston Ventures team has a proven track record in venture capital investing. The team has worked together for over 10 years and has significant experience in making early stage investments and working with investees to realise value.
  • Deep capabilities – Ellerston Ventures benefits from the depth and experience of Ellerston Capital’s team of 20+ investment professionals who cover a wide range of industry sectors and geographic markets. This broad base drives opportunity leads, as well as giving the fund a significant capability to assess investment opportunities in and outside of the technology sector.
  • Institutional manager – Ellerston Ventures is the only Australian venture capital fund that is managed by an institutional fund manager (with over $4 billion in assets under management as at 31 August 2016). The fund leverages Ellerston’s high quality listed fund infrastructure and provides a high level of disclosure and reporting to investors.
  • Tax free returns – Ellerston Ventures will provide Australian tax free returns to investors, plus a 10% non-refundable tax offset on invested capital.
  • Value creation The Ellerston Ventures team has helped our investees raise $100m in capital in 2015.  We have an established track record in its prior investments of implementing value creation strategies to help investees scale and increase options for an exit, including through the introduction of strategic partners and investors to our investees after proving up their business models.

Portfolio Companies

Insur-Tech Ad-Tech Ed-Tech Health-Tech
Friendsurance is a peer-2-peer insurance distribution company that is leading disruption of the substantial consumer insurance market.


Founded in Berlin in 2010 by Tim Kunde, Dr Sebastian Herfurth and Janis Meyer, Friendsurance’s vision is to make insurance easier and more affordable for consumers. With over 100,000 customers in Germany, Friendsurance is now expanding to Australia.


The Australian business has been launched with funding from Ellerston Ventures and the support of Friendsurance International, including the exclusive licensing of the technology platform for the Australian market.















Genero connects brands and advertising agencies with a growing community of filmmakers via its online technology platform, which allows clients to manage and collaborate across the end-to-end creative and video production process.


The company was founded by Andrew Lane & Mick Entwisle in 2009. In the time since, Genero has grown its customer base to include blue chip clients such as HP, Sony, Diageo, Airbnb, Qantas, Anheuser-Busch, as well as a wide variety of creative and media agencies, major record labels and artists.



















LiteracyPlanet is a provider of online literacy software for children aged 4 and up, covering key aspects of literacy development including spelling, reading, comprehension and grammar.


Founded by Shane Davis in 2007, LiteracyPlanet has over 15,000 curriculum aligned exercises and games and is used by over in 110,000 students in Australia, with an increasing number of international users.























Better Caring is an online marketplace for home care services in the aged care and disability support sectors.


Better Caring was founded in 2013 by Peter Scutt and Tony Charara, after Peter and his family struggled to find the right support for his 83 year old mother and 91 year old father, who were both determined to remain living at home. In response to this problem, Better Caring was established to connect home care providers (care and support workers and nurses) with consumers seeking care support via an online technology platform.





















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Disclaimer: Ellerston Ventures Partnership LP (ILP0000143-NSW) (Fund) is an authorised representative of Ellerston Capital Limited AFSL No. 283000 and is the issuer of interests in the Fund. This information is general and does not take into account your personal objectives, financial situation or needs. Accordingly you should read the Information Memorandum for the Fund before deciding whether to apply for an interest in the Fund – a copy of which is available on request from ventures@ellerstoncapital.com

Investment Management Team

David Leslie – Investment Director


David joined Ellerston Capital in 2005 and has over 20 years’ experience in technology and investment markets, as a researcher, analyst and investor. Most recently, David has been the Investment Director for the Ellerston Ventures Fund.  In this role David leads the investment process, due diligence and negotiations with investees, as well as reporting to investors.

David is the Chairman of Better Caring and an Alternate Director of Hipages, LiteracyPlanet and Friendsurance Australia.

Anthony Klok – Investment Director


Anthony has more than 30 years’ advisory and operational experience in diverse areas including legal, corporate advisory, media and technology and internet businesses. Anthony is an experienced lawyer and senior executive with considerable experience in sourcing, negotiating and investing in online and technology companies.


Current and previous board positions include Friendsurance International, Friendsurance Australia, Genero (alternate), Betfair Australia, Zoom2U, Temando, Service Seeking, Open Agent, Seek, Fox Sports, Carsales, Seek, NineMSN, Ticketek, Sydney SuperDome, Wizard and TMS.

Investment Commitee

Geoff Kleemann – Independent Chairman of Investment Committee


Geoff has over 25 years’ finance experience, including previous appointments as the CFO of Crown Resorts, Woolworths and PBL. Geoff was formally a non-executive director of Asciano and Broadspectrum.

Ashok Jacob – Investment Committee Member


Ashok has over 30 years’ investment experience and has served as a Director and as Chief Investment Officer of Ellerston since inception.  Ashok has held prominent positions including Chief Executive Officer of the Consolidated Press Holdings group and Managing Director of Thorney Holdings, then the investment arm for the Pratt Group. Ashok is an experienced board member and current appointments include: MRF Ltd, Thorney Opportunities Ltd, Ellerston Global Investments and Ellerston Asian Investments.

For Investors


If you are considering an investment in Ellerston Ventures and would like to receive a copy of the Information Memorandum of the Fund, and/or to arrange a meeting to learn more, please email ventures@ellerstoncapital.com and a member of our team will contact you directly.


For Founders/Advisers


If you have an investment opportunity you would like us to consider, please send through a brief overview of the opportunity (1-2 pages) to ventures@ellerstoncapital.com addressing the following:

  1. Summarise what the company does;
  2. Tell us a bit about yourself/the founder team, and the company’s progress to date; and
  3. Advise how much capital you are seeking and how you intend to use it.
Investment Criteria


Typically, investees will:

  1. Lifecycle: be in the early expansion or pre-IPO stages of development;
  2. Revenue: have annualised revenues of at least $1m;
  3. Geography: be headquartered in Australia;
  4. Investment size: be seeking $3m+ in funding;
  5. Founders: have strong, passionate founder teams with deep industry experience in their product area;
  6. Capital structure: be seeking an equity partner; and
  7. Ineligible activities: not be carrying on a property development, regulated banking or insurance, or construction business (ineligible under the ESVCLP investment rules).