Poolwerx announces latest strategic partnership to drive global expansion

Poolwerx, the largest global franchise pool service brand, announced its latest strategic partnership today with specialist Australian investment manager Ellerston Capital Limited (“Ellerston Capital”) to drive business expansion in Australia and overseas.

Poolwerx’ ambitious growth path is underpinned by its recent partnership with leading global investment firm Norwest, providing the brand access to a network of specialists such as Ellerston Capital.

Poolwerx founder and CEO John O’Brien described Ellerston Capital as a strategic growth partner.

“We engaged Norwest with a view to tap into their extensive partnerships to identify talent that can help us reach ambitious growth goals faster. Ellerston Capital’s support will enable us to implement innovative platforms that will provide a 360-degree view of our business.”

Poolwerx, which celebrates 30 years this year, has experienced immense growth in every year of operation despite multiple recessions, achieving record sales during the pandemic. The company counts 350 franchise partners, 170 stores and more than 600 service vans globally. 

Stuart Robertson, Head of Private Assets & Distribution at Ellerston Capital, said the team was excited to support Poolwerx on its ambitious growth plan.

“Poolwerx has proven its resilience through several economic downturns, innovating to capitalise on consumers investing in their homes and backyards during the pandemic,” Mr Robertson said.

“As one of the few Australian companies to have successfully expanded into the USA, the company can apply its proven model to businesses on a global scale.”

Poolwerx joins Ellertson Capital’s portfolio of Australian growth companies across its private asset division.


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About Poolwerx

Poolwerx is the world’s largest global franchise pool service brand. Founded by Australian CEO and entrepreneur John O’Brien in 1992, Poolwerx has grown to 600+ service vehicles and 170 stores in Australia, New Zealand and the United States.

Poolwerx has multiple revenue streams, repeat clients, limited competition, is secure in the growing home services sector and is a technology leader. Poolwerx also champions the importance of teaching life-saving water skills through its annual community initiatives, Responsible Pool Person and Learn2Swim Week, in partnership with Kids Alive. For more information, visit www.poolwerx.com.au

About Ellerston Capital

Ellerston Capital is a specialist investment manager providing a range of innovative Australian and international investment strategies. As a firm majority owned by its principals and employees, our clients’ objectives are our objectives. Our funds target a diverse range of strategies including private equity, long only Australian, global and Asian equities, Australian and global long-short equity. Ellerston Capital has been managing money since 2002. Our clients include sovereign wealth, industry and corporate pension funds, international funds, family offices and high net worth investors.